Louisville, KY – DerbyWars, horse racing’s leading contest site, is announcing new track partnerships which include NYRA, Monmouth Park, The Meadowlands, Ellis Park, Kentucky Downs, Louisiana Downs and Fairmount Park. The partnerships include revenue-sharing with the tracks and horsemen for use of their races in contests on DerbyWars.com, as well as video and data sharing opportunities to enhance the customer experience.
“Our mission is to be an innovator in horse racing and establishing these additional track partnerships will help us continue to introduce new players to racing, re-engage others, and ultimately grow the sport,” Midland said. “We continue to see tremendous growth opportunities for the sport through contests and we’re thrilled to be working with more tracks going forward.”
These most recent partnerships join a list of other tracks with which Derby Wars has had previous revenue-sharing agreements including Hawthorne, Kentucky Downs, Cal-Expo and Sam Houston.
“DerbyWars was the first contest site to establish track revenue-sharing agreements three years ago and now we’re expanding that model greatly,” said Mark Midland, CEO of DerbyWars. “We look forward to working with additional tracks in the future.”
Contests serve to grow racing in several ways:
- Easy to play contests and free games create a low barrier for new fans
- Contests increase interest in day-to-day racing, not just big events
- Social nature of contests leverages existing players to involve friends, re-engage dormant players, and congratulate winners
- Technological advances such as real time picks, real-time chat and social interaction creates an educational environment where players can learn from others
DerbyWars hosts hundreds of Thoroughbred and Harness contests each week on DerbyWars.com. DerbyWars is a product of Horse Racing Labs, LLC, an industry innovation startup based in Louisville, KY which also includes HorseRacingNation.com, a leading horse racing news site with hundreds of thousands of profiles on horses, trainers, jockeys, stables and races and SuperScreener.com, which analyzes prominent stakes races each week so readers can wager more and with more confidence.
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